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As a documentary, it came off more like an informercial. While a fun look at the store and full of mostly amusing anecdotes, there was no story or drama. You never really end up wondering about the designers who try to make it, you don't fret if the windows will be done for the holidays, you don't discover a secret tension between personal shoppers and sales assistents. It just is a long and mildly amusing party with no real revelations.
